I’m here today to discuss the rebranding of Walmart’s generic brand, Great Value.
Have you seen it? Do you like it?
I’ve been thinking of posting about this for a couple weeks and then on Saturday, Mark reminded me of one of the many reasons I love him. As we were in the kitchen, getting ready for Annalyn’s party, he asked: “So, what do you think of the new Walmart look?”
Well, Mark, I’m glad you asked. (Seriously. I love that he knows that I would have an opinion – and that he cares about what that opinion is.)
I don’t think I like it. I will agree that the rebranding has unified the Great Value look, leaving the consumer little doubt about which products are Great Value.
In other words, you can’t miss it. Those boring, blank white boxes are Great Value.
And that’s my issue with it. The blank, white look, especially in mass, makes me think cheap. And while I want my groceries to cost less, I don’t really want to believe that they’re cheap.
So, any thoughts? Like it? Hate it? Not sure why anyone would care about a logo?
If you raised your hand to the latter question, I can’t help you. But if you’re all over logos and branding and that sort of fun thing, here’s a bonus for you. Check out the Logo Quiz and the Company Logo Quiz.